Search engine optimization is a big cobweb of steps. Imagine yourself in area where there are multiple steps and multiple ways. The one which catches your sight is the way that you will choose to reach your destination. Similarly, with the growing number of websites and blogs per day, the demand of being search optimised are increasing every day. Few of the websites which are displayed on the forefront of the search page are paid. The others are non-paid websites (also known as organic websites). In order to get in the eyes of the user through these non-paid modes, one requires a good code and excellent usage of techniques related to search engine optimization. Going through the SEO tutorials will help too.
The visibility of the website mainly depends on factors such as popularity, building a friendly clean coded website (which does not take too much time to load), sites which provide advertising through big sites and lastly using one of the most commonly searched words in the search engine.
Why do I need It?
So, you might wonder – “why do I require understanding Search Engine Optimizer?” Well, the answer is simple. Most of the visitors to your website may be because of the social networks or advertising which you have done. If anyone wants search about your website through search engine like Bing, Google, Yahoo or any other popular search engines, then it will not show up. Since your website is not enrolled in their database, you might lose the opportunities of letting your website known to people. Thus, in order to let people know about your website as they type the related keywords, this search engine optimization technique is essential to understand.
Methods to adopt:
The most effective tip given in the SEO tutorials is using the right keyword. Make sure you use the unique but common words in the title, heading and for image descriptions of your website. Do not over stuff the keywords. Use of clean code, that is, code which is not redundant and is updated from time to time makes the loading time quicker. The slow loaders such as Flash can be avoided. Instead use new technologies which provide faster access to sites.
Keep a close eye on the number of visitors to your page and update your site periodically, in order to keep the content fresh. You can use Google’s “adwords” software to check the most commonly used words for searching.
You can do Search Engine Optimization by yourself. One does not require a high end programmer for doing this task. Make sure you understand the basic, before you begin. Use this knowledge on your website and play around.